CHALLENGE:
Inspire Female Consumers to choose Converse this season, by creating a world that speaks to rebellious European fashion girlies, push conversation and reimagine an unexplored styling space.

MY ROLE:
I was commissioned to illustrate patches, inspired by Charlie XCX Brats album. Alongside the illustrations, on the day, I led an interactive live illustration experience, where customers personalised their Converse shoes and shoe bags with patches and textile markers. I also facilitated a collaborative gift wrap roll, allowing participants to add their flair and take home a unique piece.

To generate excitement, Converse commissioned videographer Taimera Thomas to shoot  a personalised Instagram video of me wearing the footwear inviting people to the event.

OUTCOME:
The Converse campaign successfully engaged customers by transforming the shopping experience into an interactive, creative event. By offering live illustration and customisation, the campaign shaped a sense of personal connection to the brand, making Converse feel more like a space for self-expression rather than just a footwear choice.